P O R T F O L I O

I N T E R N A T I O N A L  B R A N D I N G  &  M A R K E T I N G

T R I I N U  A R U L A 

W E L C O M E  T O  M Y  P O R T F O L I O  W H I C H 

R E P R E S E N T S  M Y  C R E A T I V E  & 

P R O F E S S I O N A L   S K I L L S  &  T H I N K I N G  IN 

B R A N D I N G,  M A R K E T I N G  &  F A S H I O N.

T H I S  P O R T F O L I O  C O N S I S T S  O F  A C A D E M I C  &    F R E E L A N C E  P R O J E C T S. 

O T H E R  T H A N  T H A T,  S H O W C A S I N G. M Y S E L F,  A S I  A M.

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BRAND COORDINATOR

4 Y E A R S  O F  E X P E R I E N C E

E S T O N I A N  F A S H I O N  B R A N D  K A T R É

IN 2017 I STARTED TO BUILD KATRÉ ONLINE PRESENCE WHICH HAS RESULTED IN CONSISTENT ONLINE SALES & BRAND EXPANSION. 

BUILDING & MAINTAINING WEBSITE

- MULTILINGUAL

- MOBILE-FRIENDLY

- CONSISTENT, CUSTOMER-FRIENDLY DESIGN & BUYING PROCESS 

- BLOG (CONTENT CREATION, GOAL - TRAFFIC TO THE WEBSITE)

E-COMMERCE

- ASSISTING PRODUCT PHOTOSHOOTS

- UPLOADING PRODUCTS TO THE WEBSITE

- CREATING PRODUCT TEXTS

- CREATING CATEGORIES

- CREATING EMAILS & CAMPAIGNS ABOUT THE NEW PRODUCTS

- ADMINISTRATING INVOICES

BRAND AWARENESS

- SOCIAL MEDIA PRESENCE, STRATEGY  &  MARKETING (ONLINE ADVERTISEMENTS & CAMPAIGNS)

- CONSISTENCY IN POSTING CONTENT

- SEO 

MARKETING

- CREATING FACEBOOK & INSTAGRAM ADS THROUGH FACEBOOK MANAGER 

- GOOGLE CERTIFICATE IN GOOGLE ADS AND KNOWLEDGE

- COMING UP WITH ADS PURPOSE, THEME, TEXT, CHOICE OF PICTURES, TIMING

- EMAIL MARKETING

- DATA COLLECTION & (GOOGLE) ANALYTICS

- BASIC PHOTOSHOP SKILLS 

2018

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2020

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2021

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PHOTOSHOOT

A S S I S T A N T,  M O D E L,  C O N T E N T  C R E A T O R,   P H O T O G R A P H E R

F A S H I O N  &  S T Y L I N G  A R E  M Y  P A S S I O N

2018

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